![]() ![]() To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. Shared TV experience that uses the power of the Internet and social networks to “move” from screen to screen and network to This chapter presents our view of mobile social TV: a Their personal nature will drive the development of social TV, defined as a new way of delivering TV based on users sharingĪll aspects of the experience within the context of social networks. Finally, as mobile devices become integral components of the new video ecosystem, In the new TV ecosystem, all end-user devices collaborate across the whole video value chain, from contentĬreation to distribution to consumption. Video from the cell phone to the TV set, or creating video content for distribution on the Web and uploading it directly over To providing an alternate screen, a mobile device may provide complementary functions like programming TiVo remotely, streaming Significance as part of a multifaceted video offering that combines multiple screens, devices, networks, and content types.Ĭontent, or a particular viewing session, moves with the user, across devices and across networks. But as mobile TV evolves, it will find greater First-generation mobile TV has involved delivering content to cell phones. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |